dac® Mission Statement and Company Origins

dac® Mission Statement

To provide the finest livestock nutritional products at the most economical price we possibly can in order to enhance the performance of our customer's livestock.


Currently, the Direct Action Company, Inc., offers around twenty dac products. By working with biotech firms and research specialists, we are able to offer products that are geared to meet the unique needs of the horse and its owner.

dac® Company Origins

"The Direct Action Company AKA: dac was originated in 1983 with a single product called Direct Action. It was based on a "new" feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research to become an industry in its own right. We have been able to take advantage of the latest research and technology to give our customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring."